DIGITAL FASHION AND SUSTAINABILITY SHORT COURSE [2023/2024]
actualizado em 3 de Abril de 2024
DIGITAL FASHION AND SUSTAINABILITY SHORT COURSE [2023/2024]
SCIENTIFIC COORDINATORS
PROFESSOR ISABEL CANTISTA
PROFESSOR JOEL VAZ
PRESENTATION - SUMMARY
For those looking to enter the world of digital production, there are many opportunities available through the implementation of new software and applications. Digital fashion is a rising field but the flood of information can be overwhelming. Focusing on the quality of the digital product and market placement can be already challenging.
Digital creation in the fashion industry is not like any other tool. It enables creativity and telling a collection story with a visual language. Furthermore, it allows your customer to experience your brand in the so-called metaverse. Digital tools allow us to react faster to consumer demands.
The goal of the workshop is to get confident with digital assets. Learn to inform yourself about new technologies and new ideas. Explore how to use digital fashion for internal production as well as find new business opportunities. We want to create your personalized concept for a digital workflow to pitch your ideas.
OBJETIVES
This course will provide a broad overview of the current market scenario when it comes to digital fashion and production workflows, sustainability as well as the future outlook of the customer´s digital identity in Web 3.0 and the metaverse. You´ll be learning about 3D software, how to set up high-quality 3D visualizations, and maximizing output from your digital products. We shall also be comparing conventional production pipelines and ways to integrate digital processes, virtual showrooms, and editorial shoots – delivering engaging experiences for both you, your clients (B2B) and your customers (B2C). To finish off this comprehensive program we shall design a tailor-made strategy that integrates all these learnings into your everyday business activities.
TARGET AUDIENCE
This course is designed for young professionals, fashion designers, and businesses who want to grow their digital strength by implementing sustainable production workflows, improving internal and external communication, supporting merchandise, and creating immersive marketing tools. It will provide you with an understanding of the current state of the marketplace so that you can make well-informed decisions about what opportunities to take advantage of. You´ll be able to determine your company´s position in this space along with identifying different kinds of metaverses to place your product and develop strategies.
LEARNING METHODOLOGY AND ASSESSEMENT
The methodology used will be learning by doing. After a short presentation, participants will be requested to implement in their everyday work some of the most relevant ideas from their point of view. The results achieved will be shared through a digital file submitted using Mooddle.
CERTIFICATION/EUROPEAN CREDITS
Participants attending a minimum of 70% of the sessions will be entitled to a Certificate of Attendance, if they do not wish to submit their work for assessment, or a Certificate on Digital Fashion Course with the assessment. The Certificate with assessment provides 1 ECT.
STRUCTURE OF PROGRAMME
| Module Content | HOURS | Lecturer |
| Module 1 | 8 |
Isabel Cantista (2 hours) Joel Vaz (2 hours) Erika Laranjeira (4 hours)
|
| Module 2 | 8 | Anna Liedtke |
| Module 3 | 8 | Anna Liedtke |
| Module 4 | 8 | Anna Liedtke |
| Module 5 | 8 | Anna Liedtke |
| Assessment | - | Anna Liedtke/ Joel Vaz/ Isabel Cantista |
LECTURERS BIOGRAPHICAL NOTES
Designer Anna Liedtke
Certified Fashion Designer, School of Fashion, Mönchengladbach, Germany.
Bespoke Tailor, chamber of Crafts, Nord Rhein Westfalen, Germany.
Certified CLO 3D Trainer, a design software that reproduces the cloth-making process.
Worked for Hugo Boss as Senior Project Manager and Fashion Designer, transformed conventional processes into digital, ones to develop sustainable workflows and enable more creativity during the process of design, production, and sales.
Now working as Fashion Design Director for the digital-only fashion brand The Fabricant, leads the creative team and blends technology and fashion together with the goal to create engaging solutions for digital fashion experiences. The Fabricant is known for photo-real 3D fashion and animation and leads the industry by creating an equal platform for young fashion designers and brands, to visualize and trade their collections.
She has given a variety of presentations, lectures and workshops at international conferences, universities and events on digital fashion and production.
Professor Erika Laranjeira
Is Assistant Professor at North Lusíada University Centre. She has a degree in Economics from the Faculty of Economics of the University of Porto, since 2007, and a PhD in Economics from the same University in 2014, specializing in the area of Health Economics.
Erika started her professional career as an economist at the Ministry of Finance between 2008 and 2009.
Erika is a senior researcher at COMEGI (Centro de Investigação em Organizações, Mercados e Gestão Industrial) and an external collaborator at cef.UP (Centro de Economia e Finanças da Universidade do Porto).
Her main areas of research are Health Economics and Environmental Economics, with some articles published in those áreas.
Professor Isabel Cantista
Isabel is the Dean of the School of Economics and Business Studies from North Lusíada University Centre. Isabel lectures Marketing and Innovation management at University Lusíada. Isabel is a Senior Researcher at COMEGI – Centre of Research from University Lusíada, being responsible for Research on Fashion Sustainability.
Isabel has founded the Global Fashion Conference, in 2008, the international conference on Fashion studies based on the concept of the sectorial innovation system.
She has edited books and published papers on topics related to fashion entrepreneurship, innovation and sustainability. Isabel has been Referee for Social Sciences projects for the ESF – European Science Foundation at Strasbourg several times. At present she is a member of the Expert Panel for the Executive Agency for Competitiveness and Innovation of the European Commission.
Professor Joel Vaz
Joel Vaz has a doctorate on Marketing and Strategy resulting from a consortium of the University of Minho, Aveiro and Beira Interior. Joel has a post-graduation course on Communication and Social Media from University Lusíada, and a Master degree on Marketing from the same university. Joel graduated in Management and Accountancy by ISCAP- Porto.
Joel Vaz is Professor North Lusíada University Centre, and a Junior Researcher at COMEGI – Centre for Research on Organisations, Markets and Industrial Engineering, being Head of research on digital economy.
Joel is the Founder and CEO of the fashion company Seaiure. Joel Vaz has developed his professional career as Head of eCommerce of the brands Lion of Porches e Decenio (Group Cães de Pedra) for eight years.
NUMBER OF HOURS – TIMETABLE – DATES – MATERIALS NEEDED (HARDWARE/SOFTWARE)
The course takes 40 hours in class and 20 hours out of class.
All sessions are held between 9 and 18h, with a one hour break for lunch at the premises (between 12.30 and 13.30) and two short breaks, one in the morning and one in the afternoon.
The course is held on the following days: 12, 15, 16, 18 and 19th of May 2023.
DEADLINE TO REGISTER
Submissions to be made until the 17th of april.
Payment should be made in two installments: 50% in the last week of March and 50% in the last week of April.
Beginning of the course: 12th May 2023
The course will be open provided there is a minimum of participants
DOCUMENTATION NEEDED FOR SUBMISSION
1. Certificate of the level of qualifications
2. Curriculum vitae
3. Identification (Citizen Card or Passport)
4. Template of submission completed with data
+ Information:
Instituto Lusíada de Pós-Graduações da Universidade Lusíada (Vila Nova de Famalicão)
Telefone: 252 309 231
E-mail: paulass@fam.ulusiada.pt
E-mail: paulass@fam.ulusiada.pt
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