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STUDY PLAN - 2023 / 2024Português/Portuguese Inglês/English        Versão para Imprimir


MARKETING


Course Year Type ECTS
1ºYear
  • Introduction to Marketing
1 1S 6.00
  • MACROECONOMICS
1 1S 6.00
  • INTRODUCTION TO INFORMATION TECHNOLOGIES
1 1S 6.00
  • MATHEMATICS
1 1S 6.00
  • INTRODUCTION TO THE SOCIAL SCIENCES
1 1S 3.00
  • INTRODUCTION TO LAW STUDIES
1 1S 3.00
  • Accounting Practices and Techniques
1 2S 6.00
  • Business Studies
1 2S 6.00
  • Operational Marketing
1 2S 6.00
2ºYear
  • Strategic Marketing
2 1S 6.00
  • Price and Product Management
2 1S 6.00
  • Brand Management
2 1S 6.00
  • STATISTICS
2 1S 6.00
  • PUBLICITY
2 1S 6.00
  • Forecasting Methods
2 2S 6.00
  • Operations Management and Logistics
2 2S 6.00
  • Marketing Plan Methodology
2 2S 6.00
  • Marketing Communication
2 2S 6.00
  • HUMAN RESOURCES MANAGEMENT
2 2S 3.00
  • History of Portuguese Culture
2 2S 3.00
3ºYear
  • Market Research
3 1S 6.00
  • Industrial and Services Marketing
3 1S 6.00
  • Ethics and Deontology in Marketing
3 1S 3.00
  • Web Marketing and E-Commerce
3 1S 6.00
  • Simulation Game
3 1S 6.00
  • ELECTIVE I
3 1S 3.00
  • Information Management in Marketing
3 1S 3.00
  • Investment Analysis
3 1S 3.00
  • INTERNATIONAL MARKETING
3 2S 6.00
  • Direct Marketing
3 2S 6.00
  • Applied Marketing Project
3 2S 9.00
  • Options II
3 2S 9.00
  • Innovation Management
3 2S 3.00
  • Sales Force Management
3 2S 3.00
  • Information Systems
3 2S 3.00


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