Workshop of Neurosciences Applied to Business Management
Realiza-se amanhã no Anfiteatro 4 da Universidade Lusíada Porto o Workshop of Neurosciences Applied to Business Management.
O evento conta com o seguinte programa:
09h30 Participants welcome
10h00 Opening Session
Luís Valadares Tavares, Diretor of COMEGI
Ricardo Valente, Vereador, Pelouro das Finanças, Atividades Económicas e Fiscalização e Pelouro da Economia, Emprego e Empreendedorismo (Câmara Municipal do Porto)
10h30 Neuro DEC Presentation
Elizabeth Real & Isabel Barbosa, Neuro DEC - COMEGI
11h00 “Neurocognitive Enhancement in Organizations: Challenges and Opportunities”
Laura Angioletti, UNICATT, Catholic University of the Sacred Heart, Italy
11h20 “Brain and Body Behavior Monitoring Real-World”
Maria Sahún Roncero & Arianna Tedeschi, Bitbrain, Spain
12h00 Round Table Discussion
"What are the benefits of neuromarketing and what are the challenges facing those who apply it”
Marco Baldochi, NeuroMarketing Research Diretor at Italian Association of Applied Neuroscience & CEO Marco Baldochi Group, Miami, USA
Moderation: Elizabeth Real de Oliveira, Neuro DEC - COMEGI
Augusto Lima, Vereador de Economia, Empreendedorismo, Inovação, Turismo e Internacionalização (Câmara Municipal de Vila Nova de Famalicão)
Carlos Pais, CFO Castelbel
Fernanda Valente, CEO Fernando Valente e Companhia
Marita Ferro, CEO e Founder Marita Moreno
Jorge Moreira, Founder and Board Member at Tetriberica , Acushla , QualityLab & Cosyinside
Teresa Summavielle, Sociedade Portuguesa de Neurociências
Ricardo Santos,President of ACIVC & CEO Bluekids
15h00“ Gamification of neurosciences and its behavioral impacts”
Alexandre Rodrigues, Neuroexpert e CEO da DNA Corporativo, Brasil
15h30 Research Trends Workshop - COMEGI, CEJEA and CIPD researchers
| Brand and Consumer Marketing | Behavioral Economics | Sustainability, Innovation & Technology Management | Law & Human Behavior | Psychology Emotions & Behavior |
| Ana Sousa | Adelaide Silva | Isabel Cantista | A Silva Rocha | Isabel Torres |
| Carlos Martins | Erika Laranjeira | Joel Vaz | Fernando Torrão | Joana Oliveira |
| Clara Madeira | Fernando Cardoso | Joana Dias | Marisa Araújo | Sara Cruz |
| Manuel Maçães | Isabel Araújo | Jorge Figueiredo | Paulo Cunha |
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| Paula Rodrigues | Isabel Oliveira | Pedro Rodrigues |
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| Paulo Cardoso |
| Rui Silva |
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| Paulo Ramos |
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Prof. Doutora Elizabeth Real
This research work is financed through national funds from FCT – Fundação para a Ciência e a Tecnologia - associated with the projects «UIDB/04005/2020» and «UIDP/04005/2020»
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