PROFESSORES DA UNIVERSIDADE LUSÍADA PARTICIPARAM EM CONFERÊNCIA INTERNACIONAL
actualizado em 27 de Outubro de 2015
Os Professores Pedro Ferreira, Paula Rodrigues, Sílvia Faria e Pedro Rodrigues participaram na Portuguese Marketing Conference, Conferência Internacional de Marketing, que se realizou nos dias 29 e 30 de Outubro, no Porto.
A participação inclui a apresentação dos seguintes papers:
Brand Experience effects on Customer Satisfaction and Customer Loyalty
Professores Pedro Rodrigues e Pedro Ferreira
Brand Experience leads to Brand Love? A retail fashion brand case
Professores Pedro Rodrigues, Paula Rodrigues e Pedro Ferreira
Is Merchandising Assortment in Hiper and Supermarkets an important factor for consumers repurchase intentions?
Professores Sílvia Faria e Pedro Ferreira
The Role of Employer Branding on Attracting, Developing and Retaining Talent: the case of a leading portuguese business group
Professores Pedro Ferreira e Paula Arriscado
Professores Pedro Rodrigues e Pedro Ferreira
Brand Experience leads to Brand Love? A retail fashion brand case
Professores Pedro Rodrigues, Paula Rodrigues e Pedro Ferreira
Is Merchandising Assortment in Hiper and Supermarkets an important factor for consumers repurchase intentions?
Professores Sílvia Faria e Pedro Ferreira
The Role of Employer Branding on Attracting, Developing and Retaining Talent: the case of a leading portuguese business group
Professores Pedro Ferreira e Paula Arriscado
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